With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular phone service providers as a category have overthrown fast moving consumer goods (FMCG) products such as toilet soaps and shampoos to emerge as the top advertising category on television in 2007.
Voltas has entered the water treatment business and undertaken a project at Salt Lake City in Kolkata.
How three international brands plan to compete with UB and SAB Miller.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from Saunur Loire of France, for euro15 million. United Spirits, the division that handles the wine business, has also launched seven labels of wines from New Zealand and two from Australia.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising spenders taking decisions out of the national capital.
Mattel step may improve toy quality in India.
Kingfisher will be available in markets in France, Finland, Portugal and Canada by the end of this year or early next year.
Picking up the consumer switch to healthier drinks, Nestle India is expanding its liquid milk portfolio with specially formulated milk for people who may be lactose-intolerant or diabetic.
The worldwide recall involves plastic pre-school toys, including replicas of popular children's television characters such as the Cookie Monster, Elmo, Dora and Big Bird, which were manufactured in China.
In its second blow to liquor imports, the Maharashtra government has withheld imported liquor stocks on the basis that they do not display the maximum retail price.
N K Mitra, director, offshore, ONGC, talks to Business Standard
SK Jain, who heads NPCIL and Bhavini, tells Vandana Gombar Ayyagary and Sumana Guha Ray about how NPCIL is best placed to take India's nuclear power ambitions forward.
Essar Oil is in the final stages of negotiations to raise $100 million (about Rs 407 crore) through external commercial borrowings for expansion and upgradation of its crude refinery in Khambalia, Gujarat.
Analysts said Areva still has a window under German rules to scale up its offer.
A new policy against non-completion of minimum work programmes for exploration blocks - allocated during the New Exploration and Licensing Policy and pre-New Exploration Licensing Policy rounds - is on the anvil.
Indian B-schools and corporates are fast catching up with the flow to bridge the gap between demand and supply of trained supply chain management managers in the industry.
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